HP Chromebook

HP Chromebook

Content Strategy

Art Direction

Design

Motion Graphics

CGI


*Muse Silver Award Winner

This isn’t your little brother’s Chromebook. This is a powerhouse sidekick designed and equipped to tackle real life. The visual narrative of this product video highlights the laptop’s most cutting-edge features to a Gen Z audience in the most human way.

To show this laptop in a whole new light, we leaned in what colors, language, sounds, and camera movement would excite viewers, and demonstrated the latest features and tech through high energy visuals, vibrant colors, and a laidback track. The end result: a fully CGI-rendered video that helped our client set a new standard for how all future HP Chromebook line of products would be introduced to the world.

HP Chromebook
HP Chromebook
HP Chromebook

Creative Director: Lauren Stegmeyer 

Associate Creative Director: Marg Kamyshina 

Senior Art Director: Jonathan Hensley

Production & CGI: EG+ World Wide