Peugeot 408 Walkaround

Peugeot 408 Walkaround

Concept Development

Art Direction

Content Creation

Video

There’s so much going on with the 408, a conventional walkaround simply wouldn’t do it justice. To capture all that 408 has to offer, We created a multi-dimensional, “orbit-around” experience that uses dynamic camera moves, striking angles, macro details, and clean graphics to get up close and personal with every square centimeter of the 408. An energetic/smart voice-over delivers straight-forward insights on each of the 408’s revelations in design and technology.

This targeted mid-funnel content is intended to enhance the customer journey and help build excitement and anticipation around the launch of the all new 408 model.

Allure

Sharp design with feline poise. Enticing and rewarding experience.

Emotion

An agile driving experience and intuitive i-Cockpit. Personalized moments that surprise and delight. 

Excellence

Superior quality, efficiency and technology that builds trust with the brand. Frictionless and intuitive experience, providing peace-of-mind. 

Peugeot 408 Walkaround
Peugeot 408 Walkaround
Peugeot 408 Walkaround

i–Cockpit

Seeing Changes Everything

Starting from the fundamental architectural change of moving the wheel down and gauges up, i-Cockpit makes seeing and driving more intuitive, comfortable and easier. Once you see the difference, you can never un-see it. 

Using new 408 film and existing Peugeot footage, we reveal the transformation. And once the architecture is revealed, you see the difference extended in 3D gauges, the intuitive i-Toggle interface, the sleek center console and controls that stay out of your way.

Peugeot 408 Walkaround

Night Vision & Drive Assist 2.0

From Edgy to Easy

We’ve taken the most tense moments of driving, and transformed them. Traffic. Darkness. Solved. 

There are many demonstrations of technologies that assist the driver on the road, few give them relatable relevance. Using new 408 film and found Peugeot footage, we acknowledge the real challenge to share Peugeot’s real solutions. 

Peugeot 408 Walkaround

Creative Director: Chad Weiss

Associate Director/Writer: Charlie Patterson

Art Director: Jonathan Hensley

Post Production: EG+ World Wide