Infiniti QX80 Walkaround Video

Concept Development

Art Direction

Content Creation

Video Production

Social Cutdowns

The unveiling of the INFINITI 2025 QX80 was a momentous occasion being the first all-new vehicle from the brand after two years. My team at Designory interwove nuanced product expertise into a narrative that would support consumers in the research phase of their journey. Shot entirely on a virtual stage, we follow our hosts as they show how the QX80 transforms the way we think and talk about luxury by making sharing central to the experience.

Share the Extraordinary, speaks to the type of person who finds great reward in sharing their success with their loved ones. This creative concept was unique for their largest SUV because the vehicle helps the driver become an incredible host to all of their guests, anticipating their needs before they even have to ask. Interestingly enough, the vehicle acts as a host too, thanks to some pretty cool, new technology and features.

The video appeared on the brand’s Youtube channel, and in the first 2 weeks, it garnered over 125k views with NO paid media. Shot in 3 languages with 3 sets of talent (English, French and Arabic) and 7 production partners to create a fully virtual production in Tokyo, Japan. The 3 videos lived on 4 websites and social channels: Infiniti Global, US, French Canada and Middle East.